Heartfish Press Booth at the NSS

Finally, the final look of the Heartfish Press booth at the National Stationery Show 2011.

Wood Type Letterpress Greeting Cards above, Houndstooth Letterpress Greeting Cards below.

Pattern Note Cards both single cards and box sets:

I (blank) You Letterpress Cards:

Decorate your own Christmas Tree Card (both are featured on the Sweetest Occasion! Thank you!):

and last but not least, Love, Hello and Smile wood type prints:

I brought the paper flower I made with misprints and it was actually a big hit. I’ve been wanted to try making more and be able to sell them — maybe very soon!

National Stationery Show Behind The Scene 3 + Press Room

The set-up day 3 — I started off with the last row of placing alphabet cards and then, onto placing another vinyl stickers on the wall, kind of like a divider, that goes in between alphabet cards and other greeting cards. But… again, it was really hard to place it totally straight and it made a weird curve towards the right side… (please don’t look closely, I am embarrassed… but it’s true, it was NOT straight…) sigh… oh well.

This is the booth picture at the end of the day. Few decorative things were missing, made a note to bring those, and called the day.

After my booth was very close to be done, I went to the “Press Room” to place our press kits — I was amazed by so many great looking, creative press kits here! This is definitely something I had no idea what to expect and learned so much about. I will do this differently next time for sure. (Mine was just a press release sheets of papers, card samples and my business cards… in an envelope.)

Fugu Fugu Press (left) and Printerette Press (right)

Old Tom Foolery newspaper press kit — very clever and funny, reflects their products very well :)

Paper Stories (left) and Paper Parasol Press (right) — simple and elegant.

((sorry for the blurry pictures))

National Stationery Show Behind The Scene 2

The set up day 2 started with placing our shelves evenly and put up the vinyl logo stickers — oh boy, was it hard!

I’m short and pregnant, so my booth mates helped me (thank you!)…

but for some reason, the sticker was so not straight… so we had to stop. Luckily, I had 2 vinyl stickers (1 was a little mess-up, but that saved my life!) so we decided to peel this off with hair dryer, which Wally (Carrie‘s husband) ran back to their hotel and get for me. (Thank you again so much!!)

In the meantime, I worked on getting the first line of the alphabet greeting cards up.

and 2nd try… Wally is so tall so he helped me again here. Thank you, thank you!

whew! It looks nice and straight! I was so relieved :)

and after that, I just keep putting up all the alphabet greeting cards by using masking tape as a guide.

The second day ended here… I does take a while to put up all the cards straight and evenly by hands…

(To be continued…)

National Stationery Show Behind The Scene 1

I still can’t believe how awesome the stationery show was… I wanted to document as much as possible as a first timer (and for those of you who are thinking about exhibiting next year) so I will be sharing what went on behind the scenes first…

The set up day 1 — when we arrived, our booth was filled with crates… (none of them were ours!) and the wall was only half way installed… (see below)

Our aisle 2300 was empty!

After a while, the wall installation completed, more and more booth mates showed up, we built tables and stools…

Building time!

By the end of the day 1, most of the shelves were built, tables and chairs were built, met most of our lovely Ladies of Letterpress gals :)

(to be continued…)