I came across this awesome tribute film on Paul Rand this morning. He is a legendary graphic designer who did IBM logo, UPS logo, ABC logo to name a very few and all his work is so incredibly inspiring. I’ve watched his interviews as well (1 2 3) and wow, he is just so awesome. When I work on logos, I would have at least 3-5 ideas and options (usually more!) but he only showed one because he thinks that’s it, that works, why would show more if that is the one. And that’s how he came up with IBM, UPS, and ABC logos that have been used for many many years and have such recognitions to the world! Amazing.
Here are some of the screenshots from the film: