I saw this neon orange bike parked on the street the other day on Broadway in SOHO area… It sure caught my eyes and I thought it was some kind of street art, but I found out that it was a guerrilla marketing thing from DKNY to raise awareness for non-gas-guzzling methods of transport. It’s a Fashion Week in NYC and I guess it causes a lot of traffic in the city. I’m a big fan of guerrilla marketing, I think it’s so creative and unexpected way to do advertising.